Marketers should target customers that share a lot on social networks. Or not! I found it interesting that Twitter and Facebook were in the bottom 5 list of influences for the social consumer. I would have expected it to be different. Search results, brand websites and online adds are all more important. This is one example of data going contrary to my own belief.

2 thoughts on “Online Adds Are More Important Than Social Networking For Consumers? Huh?

  1. Interesting! I have always felt that sites like facebook etc are at best just a component of an online strategy. The reason is that when people are searching for information on a product/service they are more influenced by review sites etc. Facebook is primarily used for leisure, therefore the consumer is not as focused on buying. That said I believe that a wide range of social media must be employed. Great information thanks.

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