Another Big Data startup launches.
Hot Mountain View, Calif., startup BloomReach emerged from stealth mode on Wednesday with a message about how its marketing-optimization engine will help ensure that companies get their web pages noticed above the noise online. Using a potent brew of big data techniques presented as a software-as-a-service application, BloomReach says it can significantly improve the amount of traffic on product web pages by making them more relevant to consumers.
The problem right now, BloomReach Co-Founder and CEO Raj De Datta told me, is that companies just cannot know how to best present their product catalogs or other content in a way that best aligns with what customers are looking for. In fact, he said, less than 25 percent of web pages see any traffic from natural search or paid search in any given month. Companies are missing out on large swaths of customers because they can’t display their content in a…
View original post 459 more words